Iโm shamelessly stealing from Joel Spolsky now:
If youโve ever heard Seth [Godin] speak, youโve had your mind blown. Which is why, on the rare occasion, when he runs a one-day seminar, he charges $1650 to attend, and it sells out in seconds.
A while ago I said I was going to blog more personally, but this is truly the most fascinating talk about marketing Iโve ever seen. Watch the first few minutes and if youโre bored forget about it. But give it a chance. Seth Godin truly understands why people buy products and how you can get a (or your) product to succeed.
(if you canโt see the video, try its page on blip.tv)
Great lecture.
I sent it to my director โ letโs see if we can use itโฆ
Let me know if anything good comes out of it (I want shares :)
It really opened my mind. Made me think about making products that have a built-in โspreadingโ quality in them.
I think I need to watch the lecture from time to time to recall the important lessons in it.